Short answer: to get people to show up to your challenge, give them a community to join the moment they sign up, open it with a live kickoff party before day one, and reward engagement with prizes. Send reminders by email and WhatsApp 24 hours and one hour before key moments. A busy community re-eng...

Short answer: yes, AI can turn your expertise into passive income, as long as you build it properly and still market it. A custom AI trained on your frameworks, courses and real answers gives clients your support on demand without you doing the delivery, so you create it once and sell it again and a...

Short answer: after every opt-in, I send five nurture emails before I start selling my core offer: (1) instant access to the free resource, (2) a "did you get a chance to watch this yet?" nudge the next day, (3) an "oops" email with three extra short trainings, (4) a proper introduction to who I am ...

Short answer: a 6 figure launch is a numbers game before it's a sales game. Divide $100,000 by your price to get your sales target, then divide that by your conversion rate to find how many sign-ups you need. At $997 and an average 3% conversion rate, that's around 100 sales and roughly 3,300 leads....

Short answer: perfect selling one offer before you launch the next. When you launch offer after offer with a different strategy each time, nothing gets long enough to work, your delivery multiplies and you burn out. Get one offer selling predictably with one strategy you can rinse and repeat, bring ...

Short answer: divide your revenue goal by your offer price to get the number of sales you need, then divide that by your conversion rate. At the industry average of 3%, you need around 33 leads for every sale, so 333 leads for 10 sales. If you want $10,000 a month from a $2,000 offer, that's 5 sales...

Short answer: The $5 a Day Ads Strategy uses small engagement ads to get you in front of new people fast. Record around five short talking head videos with different hooks that give pure value, run them as engagement ads to a cold audience for about $5 a day, keep the winners and swap out the losers...

Short answer: follow up after a masterclass with personal conversations, not just emails. Message attendees the same night asking for their biggest takeaway, then ask if they'll be joining your offer. Send non-attendees the replay or invite them to an encore. Keep following up through cart open by e...

Short answer: the six types of content every coach needs are educational content, story content, evidence based content, lead generation content, sales (promo) content and entertainment or inspirational content. The first three build trust, lead generation content turns followers into leads, sales c...

Short answer: an AI sounds like you when its instructions cover five blocks: identity (who it is, who created it and who it helps), tone and personality (how you actually talk, plus banned phrases), expertise (what it knows and how you think about it), response style (how it structures an answer) an...

Short answer: an opt-in page that converts leads with a clear, benefit led headline about the end result your ideal client wants, a sub headline that explains what they'll get and how fast, and the opt-in form right there above the fold. Below that, take people on a short journey: where they are now...

Short answer: to scale without working more hours, stop selling things that need you every time. Audit where your hours go, create your launch once and run it again and again, turn your expertise into an offer that can be delivered without you, keep your offer suite to two offers (one cash in bank o...

Short answer: a revenue goal is what your business needs to bring in. An income goal is what you want to pay yourself. To set a revenue goal, start with what you want to take home, then add your current expenses, future expenses, anything big you're saving for, tax and the profit you want to keep in...

Short answer: the EVP Model is my framework for building an irresistible offer. E is the End Result: the specific transformation your client gets, which has to be worth more to them than the price. V is Value Stacked: everything included, valued so it clearly outweighs what they pay. P is Point of D...

Short answer: an offer can be brilliant and still not sell if there's a mismatch between it and your ideal client. The three most common mismatches are: you're solving a problem they aren't focused on right now, the end result doesn't fit where they are in their journey, or the end result isn't wort...

Short answer: both work, but they do different jobs. A free resource brings in more leads. A $27 offer brings in fewer people, but they're buyers: more qualified, more likely to show up and far more likely to buy from you again. In my experience the best answer is usually both: a free training follo...

Short answer: guest speaking means getting in front of someone else's audience, in their programme, membership, mastermind, podcast, summit or event, so you borrow the trust they've already built. Find opportunities by building relationships and asking, posting that you're available, offering exchan...

Short answer: you can get visible without ads by giving visibility a fixed place in your diary. Daily: post content, engage with ideal clients for 30 minutes and be useful in communities where they hang out. Weekly: book one guest speaking spot or podcast and post in other people's groups. Monthly: ...

Short answer: getting in the DMs without being salesy means only messaging people who have already raised their hand: they commented on a post, voted on a poll, opted in, joined your event or messaged you a keyword. Open with something helpful, ask "where are you now compared to where you want to be...

Short answer: the free audit strategy is one of the quickest ways to get clients this week. Post an offer of a free audit (content, social media, funnel, website, whatever relates to your paid offer), check each person's profile and qualify them in the DMs, send a short form, then record a 10 minute...

Short answer: an offer party is a one to three day event where you release several offers at different price points, each heavily discounted or packed with extra value, for a limited time only. It works like your own mini Black Friday at any time of year: it creates excitement, gets people watching ...

Short answer: the fastest ethical way to make money this week is to sell to people who already know and trust you. Follow up with leads who showed interest but didn't buy, make an exclusive offer to current and past clients, send a flash offer to your email list, start DM conversations from a story ...

Short answer: the thank you page is the page people land on straight after they opt in, and it's one of the most visited pages in your whole business. Instead of a plain "thanks, check your email", use it to sell a low priced offer (around $27) that's the next logical step after your free resource. ...

Short answer: people who attend your event live buy far more than people who only sign up, because they actually spend time with you, experience your teaching, get their questions answered and hear your full pitch. On one of my masterclass launches, around 2.5% of everyone who signed up bought, but ...