The Sales Game
The Rules Have Changed
Sales are dropping, launches are flopping, ads cost more than ever.
So here’s the truth: if you keep playing the old game, you’ll keep losing.
That’s why I created The Sales Game - a 2-Day Virtual Event designed to hand you the exact strategies, mindset, and plays that are working right now so you can win bigger than ever in 2025.
The $1997 Program I Refused to Drag Out
I was going to make this a full $1997 signature program. The kind of thing that runs for weeks with endless modules, worksheets, and calls.
But let’s be real. Most people don’t finish those.
They start fired up, then life happens, motivation dips, and before you know it they’ve paid for a program that’s collecting dust.
I didn’t want that for you.
So I made a different decision.
I took the entire $1997 program and packed it into 2 days that force you to show up and get it done.
And I didn’t stop there.
I brought in some of the top experts in the industry
- people who are in the trenches right now
making millions, running launches, selling high-ticket, and scaling with strategies that actually work in today’s market.
This isn’t just me teaching. This is a lineup of voices and insights that will show you how to win your version of The Sales Game in 2025.
That’s the power of stepping up and playing to win.
That’s the difference between staying stuck and winning
The Sales Game.
Why You Need These 2 Days
This isn’t about waiting for another program to maybe get results.
This is about stepping into 2 days that change everything.
Because when you walk out of The Sales Game, you won’t just have knowledge. You’ll have strategies implemented, plans mapped out, and the clarity to finally break through into six and multiple six-figures in 2025.
This is the reset button you’ve been waiting for.
What You Will Learn
How to create and execute a six-figure launch
Most launches flop because the old strategies don’t cut it anymore. I’ll show you how to design, position, and deliver launches that attract buyers, convert at every stage, and stack serious revenue without the stress and chaos.
Funnel strategies that actually scale
Forget funnels that take months to build and never deliver. You’ll walk away with simple, repeatable frameworks that convert consistently, grow with you, and bring in sales on autopilot so you can finally stop guessing where your next client will come from.
High-ticket sales secrets
Selling premium offers doesn’t have to feel heavy, awkward, or desperate. I’ll break down how to position your value, lead powerful sales conversations, and confidently close clients at $5K, $10K, and beyond — without endless objections or discounting.
How to create a four-figure offer that actually sells
If you’ve ever struggled to sell your programs or felt like people just aren’t “getting it,” this is for you. You’ll learn how to craft, position, and price a four-figure offer that feels irresistible to your audience and easy for you to deliver — so you stop undercharging and start getting paid what you’re worth.
How to sell from events (virtual and in-person)
Speaking is one of the fastest ways to cash in on your authority. Whether it’s an intimate workshop or a 500-person Zoom room, I’ll show you how to structure your presentation so your audience leans in, builds trust fast, and buys before you’ve even wrapped up.
Content strategy that pulls in “hell yes” clients
No more posting into the void. You’ll learn exactly how to create content that positions you as the go-to authority, builds trust on repeat, and makes dream clients message you saying “I don’t even care what it costs, I need to work with you.”
The mindset of seven-figure entrepreneurs
Scaling isn’t just about strategy — it’s about rewiring how you think and make decisions. You’ll uncover the mindset shifts that seven-figure entrepreneurs live by, so you can stop second-guessing yourself and start moving like the leader your business needs.
Your Black Friday sales strategy
Black Friday isn’t just for retailers — it’s one of the biggest opportunities of the year to make a fast injection of cash. You’ll walk away with a ready-to-run strategy for your offers, so you’re not scrambling last minute but cashing in with confidence.
Plus more…
Guest experts will be revealing their own proven strategies, from creating unstoppable visibility to building high-converting sales systems. These are people playing at the highest level right now, and they’ll be dropping the exact moves that are working for them in today’s market.
Who It’s For
This event is for you if…
✓ You’re done playing small and ready to step into consistent six-figure months
✓ You want strategies that are tested, proven, and working in today’s market — not outdated tactics that waste your time
✓ You’re ready for action and implementation that leads to real results, not just more information collecting dust
✓ You’re committed to making 2025 the year you finally claim multiple six-figures with clarity and confidence
Meet Your Host: Laurie Burrows
...
Hi, I’m Laurie Burrows — an online sales growth expert, seven-figure mentor, and funnel and launch strategist. I help coaches, service providers, and online entrepreneurs scale to consistent five- and six-figure months using proven sales strategies, funnels, and launch systems that actually convert.
I officially launched my business in January 2020. Just three weeks later, I found out I was unexpectedly pregnant — after knowing my son’s dad for just three weeks (yep… oops!). Not long after that, I lost both my dad and my nan. It was one of the hardest seasons of my life — and yet, I still hit six figures that same year. By May 2021, I celebrated my first six-figure month.
Since then, life has thrown a lot my way — divorce, grief, and a string of heartbreaking family diagnoses including my nan with dementia, my grandad with terminal cancer, and my mum with cancer. And through it all, I’ve continued to show up, build, and lead. To date, I’ve generated over $3 million in sales and helped thousands of entrepreneurs grow online with confidence, clarity, and real strategy.
My approach is bold, no-BS, and rooted in real-life experience. I don’t sugarcoat the journey — but I do show people what’s possible when they combine grit with smart strategy. I’m living proof that you don’t need perfect circumstances to build an incredible business — you just need to go all in.
Reminder of The Details
The Sales Game starts
2nd–3rd October, 12PM–7PM UK Time.
Two days. No excuses.
The $1997 program, packed into a live, high-energy implementation event that will change how you sell forever.
