Short answer: teach Claude your voice first, give it your content pillars and your offer, then ask it to plan and write a month of content in batches. The trick isn't clever prompts. It's giving Claude the right context before you ask for anything.

This is the exact process I use to batch a month of content, often before I've finished my second coffee.

Step 1: Teach Claude your voice

Paste in five of your best posts and three of your emails, then ask Claude to write a short voice guide: your tone, sentence length, the words you use and the words you never use. Save it and paste it in at the start of every content session (or keep it in a Claude Project).

Step 2: Give it your pillars and your offer

Content without a job is entertainment. Tell Claude what you sell, who it's for and the 4 or 5 topics you want to be known for. Ask it to map ideas to each pillar so every post leads somewhere.

Step 3: Plan 30 days

Ask Claude for a 30-day plan that mixes carousels, reels and stories, with a hook and a goal for each day. Edit the plan before you write anything.

Step 4: Write in batches

• Carousels: hook on slide 1, one point per slide, call to action on the last slide.
• Reels: a 30-second script with a 3-second hook and one clear insight.
• Captions: one sentence per line, ending with a question or call to action.
• Emails: turn your best post of the week into your weekly email.

Step 5: Edit so it sounds human

Ask Claude to cut cliches, shorten long sentences and strengthen the hook. Then read it out loud. If you wouldn't say it, change it.

Common mistakes

• Asking for content with no context about you or your offer.
• Posting the first draft without editing.
• Creating content with no call to action.

Want the prompts?

Grab my free 30 Claude Content Prompts. If you want the full system, including how I get Claude to edit my talking-head videos, it's all inside The Claude Content Engine.

FAQs

Is Claude better than ChatGPT for content?

Both can work. Many people find Claude better at matching a natural writing voice and following long instructions, which matters for content.

Do I need the paid version of Claude?

You can start on the free plan. The paid plan gives you more usage, which makes batching a full month much easier.

Written by Laurie Burrows, revenue growth strategist for coaches, consultants and online service providers, with 15 years of experience in marketing and sales.