Short answer: done-for-you marketing means a team runs your marketing for you: content, funnels, emails, tech and launches. You only do the parts that need your face and your voice. Retainers typically start around £1,000 to £2,000 a month for coaches and service businesses, with one-off projects like a funnel or launch quoted separately.

What does done-for-you marketing include?

• Content: carousels, reels, captions, emails and video edits, planned and created every month.
• Funnels: opt-in pages, sales pages, checkouts, order bumps, upsells and email sequences.
• Tech: platforms, automations and integrations, set up and looked after.
• Launches: planned, written and run from the first post to the cart close email.
• Copy: every word on every page, in your voice.

The best done-for-you teams work from a revenue strategy, not just a content calendar. Otherwise you end up with lots of pretty posts and no sales.

How much does done-for-you marketing cost?

• Monthly retainer: from around £1,000 a month (about $1,350) for a focused package, rising with the volume of content, funnels and launches.
• One-off funnel: quoted based on the number of pages, emails and integrations.
• One-off launch: quoted based on the launch type, length and assets needed.

Compare that with hiring a content creator, a copywriter, a funnel builder and a tech VA separately, and a retainer is usually the cheaper and calmer option.

What should you hand off first?

1. Editing and design. It eats hours and needs zero of your expertise.
2. Scheduling and posting. You shouldn't be pressing publish every day.
3. Email marketing. Your list should hear from you every week, busy or not.
4. Funnel building. Pages and automations are a job for someone who does them daily.
5. Tech and admin. Broken links and integrations don't need you.

Keep for yourself: being on camera, voice notes, live events, client results and final approval.

Grab my free Hand It Off Checklist for the full list.

How to choose a done-for-you marketing team

• Do they start with strategy and your revenue goal?
• Can they show you funnels and launches they've built?
• Do they sign NDAs before accessing your accounts?
• Will they write in your voice, or sound like everyone else?

Want my team to take it over?

My team takes over content, funnels, tech and launches for coaches, consultants and service providers, with retainers from £1,000 a month. Tell us what you need and your budget and we'll send you a tailored plan and price.

FAQs

Is done-for-you marketing worth it for a small business?

If you're spending more than a day a week on marketing tasks, usually yes. The time you get back is time you can spend selling and delivering.

Will it sound like me?

It should. A good team builds a voice guide from your existing content, voice notes and emails before writing anything.

Written by Laurie Burrows, revenue growth strategist for coaches, consultants and online service providers, with 15 years of experience in marketing and sales.